The creative concept revolves around the idea of the Metaverse. The goal was to present Ameria, through interior design language, as a hub where multiple parallel universes converge. Each floor becomes a separate universe, shaped by its own material, mood, and element – water, earth, air.
At the heart of this narrative lies Ameria’s philosophy: human-centeredness.
Entering the building, visitors find themselves in the Ameria Space, the starting point for this immersive journey. From there, each floor draws them deeper into unique sensory worlds, inviting exploration beyond the familiar.

Project Owner and Creative Partner: Domino Production
Type: Interior Design
Client: AmeriaBank
Location: Yerevan, Armenia
Square meters: 2440
Date: Jul, 2023

Each universe-like floor is designed around a single core idea: the human being as the axis around which everything revolves.

The first floor becomes the main reception of this “space station.”
The goal was to evoke the atmosphere of a launch point to other universes. Mirror and reflective elements, LED screens adding spatial depth, and illusion-creating decor shape the experience.

This level immerses visitors in an underwater world.
Glass partitions evoke fluidity and water formations, while lighting fixtures and decor echo organic shapes inspired by the sea.

Here, the design speaks to the bond between earth and cosmos.
Natural forms rising from the ground appear, but interpreted through materials and shapes that feel almost alien.

Dedicated to air and gravity.
Design elements and material choices create a sense of floating and lightness, with walls and surfaces enhancing the illusion of suspension in space.