The design goal was to create a lightweight yet powerful pavilion that clearly communicates Dematic’s core innovations. At the heart of the booth, the brand’s primary logistics systems are physically showcased and function in real time. The clean and structured layout enhances the flow of visitors while maximizing visibility for key technologies. Strategic lighting and motion elements attract attention without visual overload. The pavilion offers both dynamic presentation zones and calm spaces for deeper interaction and meetings on the second level.

Project Owner: ECD-Exhibition Concept Design
Type: Pavilion Design
Client: Dematic
Event: LogiMAT 2025
Location: Stuttgart, Germany
Square meters: 283.5
Date: Oct, 2024

This video gives a full walkthrough of the pavilion, highlighting the layout, design logic, and how each element supports Dematic’s product showcase.

The visuals highlight the overall architecture of the stand-open and transparent, yet purposeful. Anamorphic LED screens in both corners deliver motion-driven content. The central area is reserved for real-time product testing, creating an engaging, hands-on experience. The upper floor includes four enclosed meeting rooms designed for private discussions in a focused environment.