Located in Yerevan, Euromotors Armenia is the official showroom and service center for BMW, Mini Cooper, and Rolls-Royce. Spanning over 5000 sqm, the project includes three dedicated showrooms and three floors of service zones, all planned for optimal circulation, brand separation, and visitor experience. The interior and exterior design reflect the identity and values of each brand, balancing sleek modernity with luxury and performance. The project was developed in close accordance with BMW Group’s official brandbook and technical standards, ensuring consistency with their international network. Materials, lighting, and layout were all tailored to elevate both customer journey and staff functionality. The architecture not only hosts iconic cars – it expresses them.

Project Owner: Smart Construction LLC
Type: Architecture and Interior Design
Location: Yerevan, Armenia
Square meters: 4500-5000
Date: May, 2016

Every aspect of the project was developed following the BMW Group’s brandbook and technical guidelines, ensuring alignment with the brand’s global visual and functional identity. The three separate showrooms were each designed to reflect the personality of the brand they represent – from the refined minimalism of Rolls-Royce to the youthful energy of Mini and the precision of BMW. The project involved close collaboration with engineers and international brand representatives to meet strict standards while adapting to local construction methods. The result is a seamless integration of global brand aesthetics with locally executed architecture.