This half-circle pavilion was designed to embody the visual identity of ImagineLive, a brand built around movement and circles. At the core is a kinetic wall made of 418 rotating gold discs, capable of transforming into animated surfaces that react to programmed content. The space also features a fully immersive Mystery Room, where LED-covered walls and ceilings wrap the visitor in dynamic storytelling. Suspended LED screens hover above the structure from both sides, amplifying visibility and reinforcing the spatial rhythm. At the center, a glowing circular bar anchors the design with elegance and function.

Project Owner: Artak Avetisyan
Type: Pavilion Design
Client: Imagine Live
Event: SBC Summit 2024
Location: Lisbon, Portugal
Square meters: 60
Date: May, 2024

The video reveals the live dynamics of the kinetic wall – how 418 gold circles work together as pixels to deliver animated brand messages, creating a fluid and ever-changing experience.

Inside the pavilion, a “mystery room” wraps guests in digital immersion – LED walls and ceilings merge to create a limitless atmosphere. A circular bar anchors the layout, while dark tones, reflective surfaces, and lighting contrasts bring depth, mystery, and modernity to the brand experience.